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Strictly Mobile Betting

Sometimes seen as a popularity contest rather than a competition that rewards talent, Strictly Come Dancing is about to pique the interest of a particular section of the television viewing audience. It’s also going to have mobile betting fans getting their thinking caps on, as celebrities the BBC hopes the audience will recognise start their campaigns to fight for TV time on the first live show this weekend.

 

The recent Celebrity Big Brother on Channel 5 demonstrated yet again that these markets are full to the brim with value as long as we are capable of looking at the bigger picture and second guessing the voting public. Of course the ability to actually dance - as well as the viewers’ appreciation of the amount of effort that some of the contestants are willing to put in (injuries are already rife after weeks of intensive training) - is a factor that must be thrown into the mix with the inevitable trump card of popularity. Some will start the marathon already people’s favourites while others will no doubt endear themselves to the ‘grey’ vote, youngsters and families or - in an ideal world - everyone who’s happy to keep paying for the privilege of voting week in, week out.

The celebrity show production line that is the soap opera once again gives us our pre-first night favourite in the shapely shape of former Coronation Street star Natalie Gumede, best-priced through gambling4mobiles at a shortish but ostensibly not unreasonable 5/2. It pays to do a bit of research when possible before making any bet, and the professional half of these dancing partnerships needs considering. Some are clearly more popular (and successful) than others. In Gumede’s case, for example, it’s Artem Chigvintsev, who is a former winner with an impressive record. Among some interesting possibles further down the list, Countdown’s Rachel ‘Brains and Beauty’ Riley can currently be backed at anywhere between 6/1 and 14/1, and we can expect online bookmakers to gravitate towards the shorter price. Sophie Ellis-Bextor, whose hit Murder on the Dancefloor is bound to feature at some point in the proceedings, had an aloof, almost cold style during her most successful years but might surprise at around 8/1, while Dave Myers - half of the popular cooking duo the Hairy Bikers - looks way too long at a currently on offer 100/1...

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